Success Story from Ethiopia: Hailu Tessema’s Mama Fresh Business

african development successes

Photo source: http://www.howwemadeitinafrica.com/us-market-offers-growth-potential-for-ethiopian-based-food-manufacturer/34930/ Photo source: http://www.howwemadeitinafrica.com/us-market-offers-growth-potential-for-ethiopian-based-food-manufacturer/34930/

Hailu Tessema was born in Ethiopia’s capital of Addis Ababa 62 years ago. He graduated from Asfaw Wossen comprehensive high school in Ethiopia in 1973 and obtained employment in the supply department of a construction company where he worked for around 15 years. He also served as the General Manager at Ethiopian Coffee Roasters Association for three years through which he supplied roasted coffee to local hotels. During this time he began to dream of creating his own company.

In 2003, Mr. Tessema’s dream came true when he launched a family business called Mama Fresh. Mr. Tessema’s wife Konjit, who studied town planning, is the Mama in Mama Fresh. Their son Miraf Selassie, joined Mama Fresh a few years later after completing his university studies, and took charge of the marketing of the business. Mr. Tessema also has a daughter and believes that in time one or…

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